Seven questions that benchmark your social media activity against what healthcare practices need to be visible, trusted, and booking patients online.
Question 1 of 7
Question 1 of 7
Which social platforms does your practice actively use?
Select the most active one — we'll benchmark that platform
Question 2 of 7
How many followers does your most active practice account have?
Follower count matters less than engagement, but it signals reach and credibility
Question 3 of 7
How often does your practice post new content?
Healthcare practices that post 3+ times per week get 4× the organic reach of those that post once
Question 4 of 7
What types of content do you mainly post?
Educational and team content builds trust. Purely promotional content gets the lowest engagement
Question 5 of 7
Do you use video content (Reels, Stories, or short-form video)?
Video gets 3–5× more reach than static posts on both Instagram and Facebook right now
Question 6 of 7
Do your posts include a clear call-to-action (e.g. "Book via link in bio" or "DM us to enquire")?
Without a CTA, interested patients don't know what to do next — they scroll on
Question 7 of 7
Do you respond to comments and DMs within 24 hours?
Response time directly affects how many enquiries convert. Instagram and Facebook penalise slow response in their business rankings
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Social presence score out of 100
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Priority recommendations
How you compare — healthcare practice benchmarks
Posting frequency—Benchmark: 3–5× per week
Video content—Benchmark: weekly
CTA usage—Benchmark: every post
DM response time—Benchmark: under 2 hours
Social content that's consistent, on-brand, and HPCSA-compliant is one of the harder things to maintain. We build and manage it for dental and aesthetic practices.