Free Tool

Patient Recall Gap Estimator

Most practices have more revenue sitting in dormant patients than they realise. Enter your numbers and see exactly what's in that gap — and what reactivating just a fraction of it is worth.

Your practice numbers

Estimate where needed — these are for your eyes only.

Total active patients on your books Patients who have visited at least once in the last 2 years

% who returned for a follow-up in the last 6 months

35%

Average value of a return appointment (R)

How often should patients ideally return per year?

2×

Dormant patients right now

patients who haven't returned in over 6 months

Dormancy rate

of your patient base hasn't returned in 6 months. Industry benchmark for healthy recall is under 30%.

Reactivate 20%

annual recovery

Reactivate 50%

annual recovery

What this means for your practice

An email recall campaign typically reactivates 15–35% of dormant patients within 90 days — at a fraction of the cost of acquiring new patients.

See how recall campaigns work →

Unlock your recall gap report

Enter your details to see your full dormancy analysis and recovery scenarios.