Ten questions. Two minutes. A prioritised list of exactly where your marketing is losing new patients — and what to fix first.
Question 1 of 10
Question 1 of 10
Does your practice appear in Google search results when someone searches for your specialty + your suburb?
e.g. "dentist Sandton" or "dermatologist Cape Town"
Question 2 of 10
How many Google reviews does your practice have, and what is your rating?
Practices with 50+ reviews and 4.5+ rating convert significantly more visitors into bookings
Question 3 of 10
When a new patient lands on your website homepage, is there a clear booking button visible without scrolling?
This is called a "above-the-fold CTA" — if patients have to hunt for how to book, many won't
Question 4 of 10
Does your website load in under 3 seconds on a mobile phone?
Over 60% of practice website visits come from mobile. Slow sites lose patients before they see anything
Question 5 of 10
Do you run any paid advertising — Google Ads, Meta Ads, or similar?
Organic SEO is slower to build. Paid ads can generate new patient enquiries within days of launch
Question 6 of 10
Do you have a system for collecting patient email addresses and sending recall reminders?
Patient recall is the highest-ROI marketing channel for most practices — cheaper than any acquisition
Question 7 of 10
How active is your practice on social media (Instagram or Facebook)?
Consistency matters more than frequency — 3 good posts per week beats 10 mediocre ones
Question 8 of 10
Does your website have dedicated pages for each main treatment or service you offer?
Separate treatment pages rank individually in Google and give patients the specific info they need to book
Question 9 of 10
Do you track where your new patients are coming from?
Without tracking, you can't know which marketing is working — so you can't improve it
Question 10 of 10
What is your biggest marketing frustration right now?
This helps us personalise your priority action plan
0
Marketing score out of 100
—
Your priority action list
We built this audit from what we see across dozens of dental and aesthetic practices. Book a free triage call and we'll walk through your specific situation.