Meta and TikTok ads
Meta Ads let you reach people in a 5km radius of your practice who match the demographic profile of your best patients, before they even know they need your service. We write the creative, set the targeting, and keep the spend compliant with HPCSA guidelines.
Book the free triagePatient journey
Paid social works at the awareness stage, before a patient starts searching. Someone who sees an educational video about composite bonding on Instagram may not have known the treatment existed. Meta lets you reach people within a 5km radius of your practice who match the profile of your best patients, before they ever type a search query. This extends your reach beyond patients who are already decision-ready and builds a pool of warm prospects who convert more easily when they reach the search stage. Meta retargeting then keeps your practice visible to website visitors who did not book on their first visit, serving ads across Facebook, Instagram, and Messenger.
Common challenges
Engagement campaigns and lead generation campaigns are different objectives. We run lead form ads with a booking intent, not reach campaigns optimised for reactions.
HPCSA prohibits certain types of patient imagery in advertising. All our creative goes through a compliance check before it goes live.
Lookalike audiences built from your existing patient base outperform broad demographic targeting by a significant margin. We build these from your CRM export on day one.
TikTok's 25 to 44 demographic is growing rapidly in South Africa. For aesthetic treatments, it is the platform where treatment consideration begins. Short-form education content performs well for high-value procedures.
What changes
You control exactly how much you spend, down to the day. No minimum contract on ad spend, no hidden platform fees.
Meta's retargeting pixel lets us serve ads to people who visited specific pages on your website, so your Invisalign campaign only reaches people who already looked at your Invisalign page.
Ready to start
No commitment. We review your current position and tell you what we would change first.
Why OneConsult
All ad creative is reviewed against HPCSA advertising guidelines before it goes live. You do not have to guess about what is permitted.
We build lookalike audiences from your existing patient database in the first week. Campaigns start with warm signals rather than cold demographic guesswork.
You see exactly where every rand goes: which placements, which audiences, at what frequency. No black-box reporting.