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Targeted acquisition

Campaigns built around specific treatment gaps

A new patient campaign is not a general come-to-our-practice ad. It targets a specific treatment, a specific patient profile, and a specific time window. We build campaigns around your appointment book gaps and your highest-margin procedures.

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Patient journey

How new patient campaigns fit your patient journey

A new patient campaign is a short, focused intervention. It targets a specific treatment, a specific patient profile, and a specific time window. These campaigns work best when they run alongside your always-on channels. Google Ads attract patients who are already decision-ready. A new patient campaign can reach patients earlier in the decision process and move them toward a booking. Running both simultaneously means you cover the full funnel from first awareness to completed appointment. Each campaign also generates audience data you can use in future work, so your cost per acquisition tends to fall as the campaigns accumulate.

Common challenges

What holds practices back from campaign work

"We need to fill chairs for a specific treatment this month"

We can build a focused campaign in 5 to 7 days: Google Ads for intent-ready patients, a dedicated landing page, and a Meta retargeting audience. You do not need a long-term retainer to run a targeted push.

"We've been running the same generic ads for two years"

Creative fatigue is real. When the same ad runs for more than 90 days, click-through rates fall and cost per acquisition rises. We rotate creative every 6 to 8 weeks.

"We don't know which treatment to focus on"

We pull search volume data for your treatment mix and show you which procedures have the highest local demand and the lowest paid competition. Then we build the campaign around that gap.

"We don't want to look desperate or discount-heavy"

New patient campaigns do not have to lead with a price. Educational campaigns that explain a treatment perform well for high-consideration procedures and attract patients who convert at full fee.

What changes

What this looks like when it works

Fill specific slots without a blanket promotion

Treatment-specific campaigns let you fill specific slots without running a blanket promotion that affects your broader pricing.

Every campaign builds your retargeting audience

Every campaign generates audience data you can use in future campaigns. Over time, your retargeting pool grows and your cost per acquisition falls.

Ready to start

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No commitment. We review your current position and tell you what we would change first.

Why OneConsult

Why OneConsult for new patient campaigns

Live in 5 to 7 days

We can brief, build, and launch a campaign around a single treatment in under a week. You do not need to wait for a quarterly planning cycle or a long onboarding process.

Treatment-specific, not practice-generic

Each campaign targets a defined patient profile for a defined treatment. You do not pay to reach people who need an extraction when you are promoting dental implants.

No minimum retainer required

You can run a single campaign. If it works and you want to continue, we discuss what comes next. You are not locked into a monthly commitment to run a focused push.