Conversion architecture
Sending a paid ad to your homepage is like putting a sign outside your practice that says come in and wander around. A landing page has one goal: get the patient to submit a form or call. Everything else is removed.
Book the free triagePatient journey
Landing pages are the bridge between your advertising and your booking system. When a patient clicks a Google Ad, they arrive somewhere. If that somewhere is your homepage, they have to navigate to the right treatment, understand what is involved, and find a reason to trust you, all without direction and often on a mobile device with limited attention. Most do not complete that journey. A dedicated landing page removes every step between clicking the ad and submitting the form. It is the most direct way to improve your cost per patient acquisition without increasing your ad spend, and it works for any channel that drives traffic to a specific URL.
Common challenges
The most common reason is a mismatch between the ad and the page. If your ad says same-day dental emergency Cape Town and the landing page is your homepage, the patient cannot find what they came for and leaves.
Landing pages should be fast to build and easy to test. We build and deploy them independently of your main website so we can iterate without a development queue.
Every landing page follows the same structure: the treatment and who it is for, the pain it solves, why your practice, social proof, and a single clear call to action. We write the copy and build the layout.
A/B testing two versions of a landing page headline can reveal significant differences in conversion rate. We run tests automatically and move budget to the winning version.
What changes
A high-converting landing page directly lowers your cost per patient acquisition. The same ad spend produces more bookings.
Landing pages can be built for any treatment or promotion in days, not weeks. You do not wait in a development queue.
Ready to start
No commitment. We review your current position and tell you what we would change first.
Why OneConsult
Landing pages do not go through your website developer's queue. We build and host them independently so a new treatment campaign can have a live page within two working days.
Every page includes form submission tracking, call tracking, and scroll depth reporting. You know exactly what percentage of visitors are converting and where the drop-off is.
We run two versions of every new page and measure conversion rate. The winning version gets the full budget. You do not pay extra for this.