OneConsult
Book the free triage

Paid search

Google Ads for dental and aesthetic practices

Google is the first place a patient goes when they need a dentist or an aesthetics clinic. A well-run Google Ads account puts your practice at the top of that search before they ever scroll down to organic results. We build and manage your campaigns. Your account stays yours.

Book the free triage

Patient journey

How Google Ads fits your patient journey

Paid search intercepts patients at the moment of intent. Someone searching for dental implants in Cape Town is not browsing. They are ready. Google Ads puts you in front of that person before they find your competition. It also works alongside SEO: the data from paid keywords informs your organic content strategy, and a strong organic presence reduces your cost per click over time. Performance Max campaigns extend your reach across Search, YouTube, Gmail, and the Display Network from a single campaign, giving you coverage at every point in the discovery-to-booking funnel.

Common challenges

What we hear from practices about Google Ads

"We ran Google Ads before and just burned money"

Most practices run broad match keywords with no negative keyword list. We start every account with a tightly scoped exact and phrase match structure and build out from there.

"We don't know if ads are actually bringing in patients"

We set up conversion tracking tied to form submissions and call tracking, not just clicks. You see cost per enquiry, not cost per click.

"The agency owns our account and we can't see what's happening"

Your account is created under your Business profile. We manage it. You own it. If you leave, you take the data with you.

"YouTube and Display just waste budget"

Performance Max campaigns allocate budget across channels using Google's machine learning. We set the asset groups and exclusions. You do not pay for irrelevant placements.

What changes

What this looks like when it works

Day-one visibility on the most-used search engine

Your practice appears on the most-used search engine on earth the day we go live, targeting exactly the treatments you want to fill.

Retargeting brings back patients who did not book

Retargeting campaigns keep your practice visible to people who visited your website but did not book, bringing them back at a fraction of the cost of acquiring a new visitor.

Ready to start

Book the free triage call

No commitment. We review your current position and tell you what we would change first.

Why OneConsult

Why OneConsult for Google Ads

Your account, not ours

We build your Google Ads account inside your own Google Business profile. When we manage the account, you own it. If you leave, the data, the history, and the audience lists come with you.

Conversion tracking from the first week

We set up call tracking and form submission events before the first campaign goes live. You see cost per enquiry from day one, not cost per click.

Treatment-specific campaign structure

Every treatment you want to promote gets its own campaign, its own ad groups, and its own negative keyword list. Budget does not bleed from your implant campaign to your whitening campaign.